103280

Strategic Marketing Manager – Social Media / Emerging Technology
 
    Position Information      
       
       
Company           Samsung Telecommunications America (STA)
Location           Dallas,
Travel Required           None
       
       
    Description      
       
       
Position
Summary                The candidate must possess a solid understanding of the social media world and social networking: blogs, networks, micro-blogging, wikis/collaborative software, podcasts etc. We are looking for a true social media expert who has achieved documented success helping develop and build brands in the social space. Candidate must be a subject matter expert on social media tools and must have the ability to apply those tools in developing strategies that achieve business objectives.

The ideal candidate will lead, participate and respond to conversations related to our brand even if they are critical or accusatory. Collaboration with internal stakeholders such as Marketing, Legal, Customer Support, Product Development and others will be required as this position is responsible for ensuring tight integration with all company social media activities & initiatives.

This person will measure the impact of social media on the overall marketing efforts and provide regular dashboard reports with actionable insights to management.
Common Essential

Duties & Resp.               
• Recommends and executes social media strategies that help achieve overall marketing objectives.
• Writes and regularly updates our external social sites: Facebook pages/groups, LinkedIn group, MySpace, Twitter etc…
• Recommend how we use social media tools/sites to develop a dialogues with consumers and drive Samsung brand awareness and brand preference
• Work effectively with cross-functional teams who are seeking ways to integrate social media within their programs; provide guidance, expert advice and strategies that fit within Samsung’s overall marketing / communications strategy
• Is eager to meet and exceed objectives and take on more responsibility
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines
• Ability to communicate results to management and operate in a fast paced environment
• Knowledge and understanding of digital technology, new trends and the latest in social/mobile innovation
• Demonstrated ability to integrate social media into broader marketing campaigns
• Experience working with multiple agencies simultaneously (traditional & digital)
• The ability to identify threats and opportunities within the user generated content space and make quick decisions and recommendations to management

Background /Experience               

• Demonstrated creativity, engagement and collaboration within social media
• Proven track record of listening & engaging with the online community and acting on their behalf
• Understanding of search and its impact on social media content (SEO)
• Experience in integrating content into multiple social distribution channels
• Proficient in using social listening tools such as Radian6 or Nielsen Buzz Metrics
• Familiarity with Omniture Web Analytics software preferred
• Proficient with Microsoft Office products
• Excellent verbal and written communication skills and an ability to work independently or in a team environment
• Minimum 3-5 years work experience in advertising, public relations or online marketing
• A bachelor’s degree in business, advertising or journalism.